HDA Truck Pride Store launches an enhanced customer experience with PhaseZero’s E-Commerce Platform


HDA Truck Pride (St. Louis, Missouri) announced the launch of the HDA Truck Pride Store. PhaseZero’s CxCommerce™ is a software platform designed to connect distributors, customers, and suppliers, and bring employees and customers closer together. It also allows customers to purchase products through an online channel in addition to traditional counter or call-in service. The platform provides the digital technology to create an efficient and world-class full lifecycle experience, from parts sourcing to ordering and post-order follow-up needs.

"E-commerce is a vital part of doing business today. Our goal is to support our members by providing more efficient, easier to use tools” said Laura Hewitt, Vice President of Technology for HDA Truck Pride. “We really wanted to enhance the user experience by improving navigation, search capabilities and site performance. The PhaseZero CxCommerce™ platform allowed us to do that.”

"PhaseZero's CxCommerce™ solutions bring sophisticated digital commerce technologies to HDA Truck Pride members, where they can focus on growth and becoming more efficient with today’s labor shortages and supply chain issues," says Ram ChandraSekar, Founder and CEO of PhaseZero.

"Our solution and execution approach," adds ChandraSekar, "enables HDA Truck Pride members to respond quickly to changing market conditions and better serve their customers by offering flexible options. It also promotes both in-store or online employee interactions, allowing

“Feedback from beta users has been great thus far so the annual meeting was the perfect opportunity to announce our launch, with PhaseZero. We are excited to collaborate to bring continuous innovation and enhance our digital experience offering over the coming months,” says Hewitt.

For more information, visit 

NTEA Member Directory listing for HDA Truck Pride

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